Sauterelle

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When lottery rhymes with zombie

Loto-Québec asked for the services of Sid Lee to do the creation and promotion of its new scratch ticket in the image of the popular television series The Walking Dead.

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Sauterelle Design’s creative team also put its fingers to work to make this project come to life by realizing nearly 4200 zombie fingers immersed in gore looking Mason jars.

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The jars were then distributed in many convenience stores across the province to attract the attention of customers.

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The scratch tickets are now available in licensed Loto-Quebec resellers. Hurry up, and get your hands on them!

To learn more about this new lottery,

Click here!

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