Loto-Québec asked for the services of Sid Lee to do the creation and promotion of its new scratch ticket in the image of the popular television series The Walking Dead.
Sauterelle Design’s creative team also put its fingers to work to make this project come to life by realizing nearly 4200 zombie fingers immersed in gore looking Mason jars.
The jars were then distributed in many convenience stores across the province to attract the attention of customers.
The scratch tickets are now available in licensed Loto-Quebec resellers. Hurry up, and get your hands on them!
To learn more about this new lottery,