Have you seen the brand new Reitmans campaign yet? The project is signed by, among others, Sauterelle Design! An all-female cast joined forces to produce a stunning creation brimming with refreshing content.
The result is a video with a unique flavour featuring summer colours, original music and dynamic choreography delivered by proud, playful women who are rockin’ the Reitmans brand! The music makes it almost feel like you’re watching a Broadway musical in fast motion! Watch the product of the project collaborators’ imaginations↓
The video showcases Reitmans’ chic, colourful and versatile clothing made for all body types. Women of all shapes, sizes and backgrounds swap outfits in the blink of a camera cut. Reitmans stands out for fostering a healthy body image, gender equality, authenticity and diversity. With its new collection of all sizes all in one place, Reitmans is positioned as the friendliest women’s fashion brand out there. Visit the Reitmans website and check out the More Sizes section.
The team is dedicated to promoting the fair representation of women with a creative approach, and comprises Julie Beaudoin (Producer – Septième), Bobby León (Director); Juliette Lossky (Director of Photography); Mélanie Truchon (Production Designer – Sauterelle Design); and Geneviève Charbonneau (Photographer – Geneviève Charbonneau Photographer).
Get a sneak peek of Geneviève Charbonneau’s photos here ↓
See all of Geneviève’s projects : https://genevievecharbonneau.com/