Revenu Québec wanted to do something different, so the agency called Sauterelle Design for this task. In collaboration with the agency KBS and production house ALT, they launch a new web campaign that puts the spotlight on online tax returns.
Using stop motion, the viewer is introduced to the new online platform that is at once “simpler, easier and a kind gesture for the environment.”
Director Eric Parizeau transports the viewer into the life of a city that never stops; the office that fills with paperwork, the dynamic tax website at work, a payroll that “unrolls”, deposits that explodes with colour, the gluttonous computer that eats envelopes, and finally the park that unfurls into living colour.
The team of Sauterelle Design worked on the creation of a city made entirely in paper, taking viewers on numerous scenes each more exciting than the last.
The campaign consists of two web video segments: 1 minute 30 seconds and 15 seconds.